TVS Motor Company, a leading manufacturer of two and three-wheelers, recently celebrated 25 years of its iconic brand TVS Scooty, with introduction of two new colours: Revving Red anad Glittering Gold for TVS Scooty Pep+.
TVS Scooty now comes equipped with Synchronised Braking Technology (SBT) across the range. The new edition of TVS Scooty Pep+ sports a special 25th year-anniversary edition logo along with new graphics to mark the milestone.
Aniruddha Haldar, Vice President (Marketing),Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, “TVS Scooty Pep+, is much more than just India’s leading economical scooter catering to over 4.5 million customers. In its journey of 25 years, it has evolved to stay relevant to its purpose of being the most viable mobility option for the New Age Indian women, making their commute affordable, comfortable, safe and fun. A TVS Scooty is passed down in the family and seldom resold, this is a measure of love that the brand has enjoyed. We are humbled and grateful to the generations of proud TVS Scooty owners, who built this brand to its iconic status, and made it synonymous with female mobility in India.”
TVS Scooty has been a fun experience for 25 years with its attractive range of products and focus on quality and target group, the young Indian women. This consumer connect has made TVS Scooty, synonymous with female mobility in India. The evolution of its consumer has been matched by TVS Scooty, every step of the way. Today, the brand has two solid products under its umbrella – TVS Scooty Pep+ and TVS Zest 110.
Most women drivers, not limited to two-wheelers, had their first taste of independence astride the TVS Scooty. To ensure this phenomenon of personal mobility spread far and wide, TVS Scooty, initiated “Women on Wheels” – India’s first two-wheeler Rider Training Institute for women.
Introduces New Products In Bangladesh
TVS Motor Company has launched four new products in Bangladesh – TVS Apache RTR 160 4V single disc, TVS Max 125, TVS Metro special edition, and the utility vehicle TVS XL100 Heavy Duty i-Touch Start. The company distributes these two-wheelers through TVS Auto Bangladesh across the country.
R Dilip, Senior Vice President, International Business, TVS Motor Company, said, “We are delighted to launch four diverse products in Bangladesh, which is one of our key export markets. Each product will cater to the growing mobility needs of the country by addressing performance, durability and comfort. This is in line with our endeavour to provide superior mobility experience to our customers.”
J Ekram Hussain, MD, TVS Auto Bangladesh, said, “We are happy to expand the TVS Motor Company product portfolio with the launch of four new products. The offerings have been designed to suit the requirements of the Bangladesh market with the value proposition of performance, fuel efficiency, durability and convenience which ensures good performance across any type of terrain. We are confident that our launches will meet with success in the country.”
TVS Apache RTR 160 4V single disc variant will be available in Carburettor version. TVS Max 125 is a stylish motorcycle boasting of a 4-stroke engine with123.53cc displacement. The TVS Metro special edition comes with stylish new graphics, longer seat and 3D Chrome logo. Adding further to the style element, the 100cc motorcycle has a new pillion handle and stylised mirrors. It will be launched in KS Mag and ES Mag variants known as KLS and ELS, respectively.
TVS XL100 Heavy Duty i-Touch Start comes with an innovative electric start technology. The vehicle is also powered with a high spark energy engine that provides solid performance with great pick-up. It has a wide platform with a detachable rear seat, USB mobile charger as an accessory and is equipped with Heavy duty ‘DuraGrip’ tyres.