Hero Electric launches Optima ER, Nyx ER

Hero Electric has launched its two new e-scooters- Optima ER and Nyx ER (Extended Range) for 68,721 (ex. PAN India) and Rs 69,754 (ex. PAN India) respectively.

Sohinder Gill, CEO, Hero Electric India said, “We want to offer the best of Hero Electric products to all our customers. One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.”

The company further announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India to diversify its operations and strategically plan the new consumer touchpoints in the country. Hero Electric plans to take the 615 touchpoints presently to 1000 by the end of 2020. The company has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to five lakh units annually.

Hero Electric will invest in R&D to introduce technologically advanced products that India needs in order to make the switch from ICE vehicles. All high-speed products from Hero Electric will also be eligible for FAME II benefits and coupled with the lowered GST rates.

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